Engagement Rate Calculator
Work out the engagement rate of a post (or the average of several posts) from followers and interactions. Add shares, saves and reach for a fuller picture.
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Your engagement rate and the formula used will appear here.
Engagement rate
all interactions ÷ followers
Likes + comments only
classic formula
By reach
interactions ÷ reach
Interactions / post
Rough reading:
Formula
This is an estimate. Platforms calculate engagement in different ways, and there is no single official benchmark — typical rates vary a lot by niche, account size and format. Use it to compare your own posts over time.